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CASE STUDY · CONCRETE · AUCKLAND, NZ

From 0 leads weekly to
63% lead growth.

Auckland Concrete Driveway approached us with low Google visibility and effectively zero inbound calls. Six months of focused SEO turned a stagnant pipeline into a steady stream of qualified weekly enquiries.

+63%
increase in monthly leads
year-over-year
0 → 15
weekly enquiries
sustained inbound demand
6 mo
to consistent #1 rankings
across target service queries
THE CHALLENGE

What Auckland Concrete Driveway brought us.

Auckland Concrete Driveway was producing excellent work but invisible online. A site audit revealed low Google visibility, no keyword targeting, and effectively zero inbound calls — averaging 0 enquiries per week.

THE OBJECTIVES

Specific. Measurable. Documented.

OBJECTIVE 01
Increase discoverability and ranking in Google for high-paying concrete service queries
OBJECTIVE 02
Increase exclusive weekly leads from 0 to 10–15
OBJECTIVE 03
Grow annual sales by 60% and build longevity into the business
THE APPROACH

What we actually did.

We identified the optimal niche to strategically position the company on Google's results page. Rather than blanketing the market with generic content, we targeted the specific service + city combinations where buyer intent was highest and competition was thinnest.

THE RESULT

What actually happened.

In the first three months, Auckland Concrete Driveway saw a significant boost in rankings, directly correlating with a noticeable rise in both web traffic and leads. In the following months, high-quality leads continued to flow. Weekly enquiries grew from near zero to 10–15. The business now consistently tops local Google searches across its target service area.

READY WHEN YOU ARE

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