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CASE STUDY · TREE SERVICES · WELLINGTON, NZ

$79K to $373K
in 19 months.

A New Zealand tree company asked: can marketing truly generate order data? Market analysis showed 1,000 monthly searches for tree services with high volume and low competition. The customers were there — they just couldn't find the company. Nineteen months later, revenue had nearly quintupled.

$79K → $373K
annual revenue
19-month transformation
1,000
monthly searches
high volume, low competition
Blue Ocean
strategy
under-exploited niche capture
THE CHALLENGE

What New Zealand Tree Company brought us.

The business was producing excellent work but invisible to the 1,000 people monthly actively searching for tree services in the area. The challenge wasn't a lack of demand — it was a lack of discoverability.

THE OBJECTIVES

Specific. Measurable. Documented.

OBJECTIVE 01
Increase visibility and traffic by 60%
OBJECTIVE 02
Drive leads from near zero to 10–15 monthly
OBJECTIVE 03
Generate 80% more monthly revenue through qualified signed work
THE APPROACH

What we actually did.

We focused on creating meaningful, high-value content and leveraging proven SEO strategies — not flashy marketing. The Blue Ocean approach: target the high-volume, low-competition queries that other agencies overlooked.

THE RESULT

What actually happened.

The business grew from $79,000 to $373,000 in revenue within 19 months. The infrastructure continues to compound, with consistent organic enquiries from high-intent local searchers.

READY WHEN YOU ARE

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